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Keywords: Anticipated regret
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Journal Articles
Journal:
British Food Journal
British Food Journal (2019) 121 (1): 35–53.
Published: 20 March 2019
... investigated together. Design/methodology/approach A questionnaire was designed from previous studies consisting of the constructs of the TPB (intention, attitude, subjective norm, perceived behavioral control) and two external factors (anticipated regret and perceived risk). An online survey was conducted...
