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Journal Articles
Consumer communication when eating out of home: the role of technology
Available to Purchase
Journal:
British Food Journal
British Food Journal (2020) 123 (1): 373–386.
Published: 20 August 2020
... demand for clear information, a competitive advantage can be gained through the provision of personalised enhanced dish information when eating out. Findings from this study highlight consumers’ desire for online (app or website-based) platforms. Social implications The provision of enhanced food...
