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Keywords: Argument strength
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Journal Articles
Persuasiveness of organic agricultural products: Argument strength, health consciousness, self-reference, health risk, and perceived fear
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Journal:
British Food Journal
British Food Journal (2020) 122 (4): 1289–1304.
Published: 19 March 2020
... 2020 14 01 2020 14 01 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Organic agricultural products Argument strength Self-reference Fear appeals Health consciousness Argument strength of advertising messages appears...
