...Serena Mandolesi; Raffaele Zanoli; Gabriella Esposito Purpose This study explores how stakeholders perceive and evaluate Artificial Intelligence (AI) in sustainable agriculture. While AI is often promoted as a solution to food security and climate challenges, its adoption raises ethical, social...

... as a complementary tool that empowers human labor, rather than a substitute (Kumawat et al., 2025). The emergence of Generative Artificial Intelligence (GAI) introduces new opportunities and challenges in hospitality. GAI enables the creation of personalized content, the automation of communication...

.... The participants were exposed to an artificial intelligence–generated Facebook advertisement for a sustainable agri-food brand before responding to structured questionnaires. Findings Structural Equation Modelling results indicate that artificial intelligence–based recommendations enhance perceived...

...Sonia García-Lafuente; María Sánchez-Tamarit; José Manuel Guaita-Martínez; Domingo Ribeiro-Soriano Purpose Digital technologies, including artificial intelligence ( AI ), are reshaping the agri-food sector by driving digitalisation and digital transformation ( DT ). This study examines how Spanish...

...Chunyan Nie; Xing Zhao; Yang Cheng Purpose As the interface between companies and consumers becomes increasingly driven by artificial intelligence (AI) rather than by humans, this study investigates how purchase intentions differ in response to organic information delivered by AI versus human...

...Anna Rogala; Andrea Lučić Purpose This study examines the use of artificial intelligence (AI) in consumer-facing food systems to support sustainable consumption. It aims to synthesize empirical insights, identify dominant types of AI interventions and propose a process-based theoretical model...

...Giuliano Marolla; Parisa Sabbagh; Olivia McDermott Purpose This study explores the adoption of artificial intelligence (AI) in wineries, with a specific focus on its application to drive innovation and on the organisational and contextual factors that influence its exploration and adoption...

...Stefania Manetti; Melody Ni; Stefania Supino; Orlando Troisi Purpose This study offers a systematic literature review on the circular economy (CE), artificial intelligence (AI) and human-in-the-loop (HITL) nexus in the agri-food sector. It specifically investigates how AI-enabled strategies...

... the authenticity of the honey sample, as well as additional insights into its origin and quality. The training dataset can be further enhanced with pollen reference material gathered from identified plants and existing image datasets (Table 1). Honey authentication Artificial intelligence Honey pollen...

...Andrea Apicella Purpose This study aims to provide a systematic and interdisciplinary review of the current applications of artificial intelligence (AI) across the cocoa supply chain, with a specific focus on the integration of technological and social dimensions. Design/methodology/approach...

...Shu-Hua Wu Purpose Service robots with advanced artificial intelligence (AI) can collect data on customer preferences, understand complex requests, improve services, and tailor marketing strategies. This study examined how perceived relatedness, perceived warmth, and customer–AI-assisted exchanges...

... comprehensive applications falls outside the scope of this research. Food waste reduction Food waste interventions Food supply chain Artificial intelligence Machine learning Text classification model Natural language processing Recent efforts to combat food waste have garnered...

...Hati̇ce Merve Bayram; Arda Ozturkcan Purpose This study aims to assess the effectiveness of different AI models in accurately aggregating information about the protein quality (PQ) content of food items using four artificial intelligence (AI) models -– ChatGPT 3.5, ChatGPT 4, Bard AI and Bing Chat...

...Meriam Trabelsi; Elena Casprini; Niccolò Fiorini; Lorenzo Zanni Purpose This study analyses the literature on artificial intelligence (AI) and its implications for the agri-food sector. This research aims to identify the current research streams, main methodologies used, findings and results...

...Alberto Cavazza; Francesca Dal Mas; Paola Paoloni; Martina Manzo Purpose Artificial Intelligence (AI) is a growing technology impacting several business fields. The agricultural sector is facing several challenges, which may be supported by the use of such a new advanced technology. The aim...

... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Environmental concern Health-consciousness Marketing mix Artificial intelligence The production and consumption of food have a significant influence on the environment, economics, and the health and well-being...

...Silvana Secinaro; Francesca Dal Mas; Maurizio Massaro; Davide Calandra Purpose This paper investigates the relationship between agricultural entrepreneurship (AE) and new technologies using academic and practitioners' perspectives to understand how new technologies such as artificial intelligence...

... a package suitable for use in a commercial environment. © MCB UP Limited 1993 Artificial intelligence Computer‐based training Diet Expert systems Health Vegetarians United Kingdom A COMPUTER ADVICE SYSTEM FOR A VEGETARIAN DIET 31 Details the development of a system which can provide...