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Keywords: Aspirations–capabilities framework
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Journal Articles
Evaluation of consumers' motivations to do online food shopping in Turkey
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (10): 3832–3852.
Published: 24 July 2023
..., subjective norms, perceived value and traditionalism to organize their activities in food marketing in the online area. Originality/value In this study, aspirations–capabilities framework was adopted and confirmed within consumers' online food shopping domain. Also, it was proved that traditionalism...
