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Keywords: Attitude toward the vlog
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Journal Articles
Journal:
British Food Journal
British Food Journal 1–22.
Published: 18 August 2026
... characteristics were linked to restaurant visit intentions (RVIs) via a positive attitude toward the vlog. A total of 356 valid responses were analyzed using partial least squares structural equation modeling (PLS-SEM). Findings The findings reveal that (1) food vlogger characteristics such as expertise...
