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Keywords: Autoethnography
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Journal Articles
British Food Journal (2021) 123 (8): 2770–2784.
Published: 10 February 2021
... Autoethnography was undertaken to understand my experience as a vegetarian living within a primarily meat consuming country. The theoretical framework driving the research uses social cognitive theory (SCT), the transtheoretical model (TTM) and ethical theory to address the vegetarian experience and emotions...

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