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Keywords: Avoidance
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Journal Articles
Mohammad Saud Khan, Djavlonbek Kadirov, Ahmet Bardakci, Rehan Iftikhar, Tamer Baran, Murat Kantar, Nazan Madak
Journal:
British Food Journal
British Food Journal (2019) 121 (1): 22–34.
Published: 31 October 2018
... examining the comments one-by-one the raters arrived at the final (triangulated) decision regarding the comment’s category after an iterative process including cross-examination. Findings Reasons for fast-food avoidance were primarily linked to customers’ negative past experiences (experiential...
