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Keywords: Avoidance behavior of fraudulent products
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Journal Articles
Are we confident with our food: drivers affecting consumer’s food fraud avoidance behavior for milk and dairy products
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Journal:
British Food Journal
British Food Journal (2025) 127 (7): 2544–2563.
Published: 08 May 2025
... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Food fraud Avoidance behavior of fraudulent products Perceived risk Information sharing Food fraud is a major issue that has direct negative effects on public health and the environment overall...
