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Keywords: Balanced scorecard
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Journal Articles
Journal:
British Food Journal
British Food Journal (2013) 115 (8): 1197–1210.
Published: 02 August 2013
...) project selection. Design/methodology/approach The balanced scorecard (BSC) which links financial and non‐financial, tangible and intangible, inward and outward factors can provide an integrated viewpoint for decision makers in selecting optimal NPD projects. Considering the interrelated perspectives...
