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Keywords: Behavioural factors
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Journal Articles
Price or relational behaviours?: Supplier relationship management in the German dairy industry
Available to Purchase
Journal:
British Food Journal
British Food Journal (2011) 113 (7): 838–852.
Published: 05 July 2011
...Amos Gyau; Achim Spiller; Christian Wocken Purpose The aim of this paper is to determine the relative importance of actual price and behavioural factors for the quality of the business relationship between German dairies and their milk suppliers. Design/methodology/approach The paper reports...
