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Keywords: Big five personality traits
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (7): 2328–2347.
Published: 01 April 2025
...-endorsed products is limited. On the basis of halo effect theory, the present study developed a personality–credibility model to investigate the associations between followers’ perceptions of SMIs’ Big Five personality traits, perceptions of SMI credibility and intentions to purchase SMI-endorsed dietary...
