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Keywords: Bivariate probit
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Journal Articles
Key influencing factors of consumers’ vegetable e-commerce adoption willingness, behavior, and willingness-behavior consistency in Beijing, China
Available to Purchase
Journal:
British Food Journal
British Food Journal (2020) 122 (12): 3741–3756.
Published: 30 June 2020
..., yielding a response rate of 94.9%. Bivariate probit and binary logistic regression were used for analysis. Findings The results show that 62.84% of vegetable e-commerce consumers have the same willingness and behavior, and 37.16% of consumers have a deviation of willingness and behavior; the key...
