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Keywords: Blind wine tasting experiment
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Journal Articles
Journal:
British Food Journal
British Food Journal (2018) 120 (11): 2582–2598.
Published: 08 August 2018
.../methodology/approach Using data from a three-stage blind wine tasting experiment, the authors examine how an average consumer’s WTP for a bottle of wine changes as a result of knowing prior to tasting extrinsic information such as the country of origin or grape variety of an otherwise identical product...
