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Keywords: Blockchain-based traceability system
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (1): 353–370.
Published: 03 October 2025
... the Stimulus-Organism-Response (SOR) model, this study investigates how livestreaming and blockchain-based traceability systems affect online agricultural product purchase intentions through product trust. Design/methodology/approach This study employs a sample of 538 consumers from Vietnam, utilizing...
