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Keywords: Brand awareness/associations
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Journal Articles
Journal:
British Food Journal
British Food Journal (2022) 124 (13): 501–519.
Published: 11 July 2022
...Barbara Francioni; Ilaria Curina; Sabrina M. Hegner; Marco Cioppi; Tonino Pencarelli Purpose The paper analyzes the effect of country of origin (COO) image, word-of-mouth (WOM) and brand distinctiveness toward overall brand equity (OBE) and its dimensions (brand awareness/associations; perceived...
