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Keywords: Brand attachment
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Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (13): 221–240.
Published: 13 July 2021
...Pantea Foroudi; Maria Palazzo; Asfia Sultana Purpose Following the planned behaviour theory, the aim of the paper is to analyse the role played by brand attachment, brand characteristics and congruence in enhancing brand attitude while leading to revisit intentions and word-of-mouth (WOM...
Includes: Supplementary data
Journal Articles
Journal:
British Food Journal
British Food Journal (2015) 117 (2): 538–552.
Published: 02 February 2015
...Ioannis Assiouras; Georgia Liapati; Georgios Kouletsis; Michalis Koniordos Purpose – The purpose of this paper is to investigate the impact of brand authenticity on brand attachment and subsequently on consumer behaviour related to food brands. Design/methodology/approach – Results...
