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Keywords: Brand communication
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Journal Articles
Journal:
British Food Journal
British Food Journal (2023) 125 (13): 16–33.
Published: 13 December 2022
...Silvia Fissi; Elena Gori; Valentina Marchi; Alberto Romolini Purpose The purpose of this study is to analyse the brand communication on social media (SM) made by two- and three-starred restaurants and the customer reaction in terms of engagement effects during a crisis. The research highlights...
