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Keywords: Brand engagement
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Journal Articles
An examination of social media advertising features, brand engagement and purchase intention in the fast food industry
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (11): 4143–4160.
Published: 30 December 2021
...Jalal Rajeh Hanaysha Purpose This study aimed to investigate the impact of social media advertising features (interactivity, perceived relevance, informativeness and entertainment) on brand engagement in the fast food industry. It was also designed to identify the effect of brand engagement...
