.... This study aims to analyse, from the consumer’s perspective and utilising the expectation-confirmation theory (ECT), how technology shapes their perceptions of price fairness, experiences and the influence of these factors on brand equity. Design/methodology/approach A survey with 315 respondents...

...Li Cheng; Yunlang Wang; Meiyu Wang; Yingying Ju; Jun Li; Geoffrey Wall Purpose This study explores the interplay between the spirit of place, brand equity and tourists’ travel intentions within the context of culinary tourism at destinations influenced by Confucian culture. It examines how...

...Valentina Cillo; Laura Gavinelli; Francesca Ceruti; Mirko Perano; Ludovico Solima Purpose From literature, an uncovered issue around the customer-based brand equity (CBBE) is detected: the influence of sensorial preferences on the relationship between social media communication and CBBE...

...Hassan Bihamta; Sreenivasan Jayashree; Sajad Rezaei; Fevzi Okumus; Roya Rahimi Purpose The purpose of this paper is to investigate the impact of service quality (physical quality and staff behaviour) and brand equity (brand quality, brand awareness and brand image) on hotel restaurant food quality...

...Abhilash Ponnam; Sreejesh S; M.S. Balaji Purpose – Ingredient branding (IB) strategy and incremental product innovation (IPI) strategy are frequently used complementary strategies in food product marketing to build brand equity. The purpose of this paper is to assist managers in choosing between...

.... Managers of high performing brands, for example, in general measure brand equity to a greater extent than other managers, and they focus significantly more on monitoring typical brand equity elements such as brand awareness, uniqueness, and feelings. Also managers of international brands measure...

...Nebojsa S. Davcik Purpose – The author aims to present a model of the brand value drivers, measured by brand equity. The goal of this research is to identify the drivers, and determine how they influence brand equity performance in the researched industry, in order to develop a more effective...

... This paper evaluates the mechanisms implemented to address legislative compliance, product liability, brand equity and maintaining stakeholder confidence within the context of the supply of safe food. Findings The paper finds that, within the international regulatory framework, individual organisations...

...Edo Rajh; Tihomir Vranesevic; Davor Tolic The purpose of the paper is to determine the level of brand equity in the food industry in the Republic of Croatia, so according to this aim, research on five product categories from the food industry (coffee, chocolate, beer, milk, and carbonated soft...