... 1 Proposed research framework. Source: Authors’ own work A diagram shows a research framework linking brand experience, trust, and positive word-of-mouth through various dimensions. The framework shows an oval labeled “Brand Experience” in the center left. Two leftward arrows from it point...

... employed a quantitative methodology, 200 valid responses were collected and the final data was incorporated into the SEM analysis using SmartPLS ver. 4.0. Findings The study revealed that the direct relationship between Brand experience and Repurchase intention was insignificant. However, BE indirectly...

...YuLan Guo; Fu Chieh Hsu Purpose This study explores the brand management and marketing of Creative Cities of Gastronomy. A framework based on brand experience was constructed to investigate its relationship with tourists' brand attachment and brand identification. Two factors that enable tourists...

...Marcello Risitano; Rosaria Romano; Annarita Sorrentino; Michele Quintano Purpose The purpose of this paper is to investigate the impact of consumer-brand engagement and brand experience on behavioural intentions (i.e. intent to re-purchase, willingness to accept brand extension, willingness to pay...