... is considered as perceived utility that is acquired as the outcome of certain situations and physical conditions in which a service or a product is utilized (Sheth et al., 1991). Brand name and servicescape are examined in this study as conditional values. Emotional value is defined as arousal feeling...

...Justin Beneke; Emma Trappler Purpose – This study examined the influence of supermarket brand name on the perceived quality of its private label merchandise. The purpose of this paper is to determine whether the fascia brand of a retail chain has the power to positively or negatively skew...