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Keywords: Branded app
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (13): 263–281.
Published: 19 February 2026
...Giuseppe La Ragione; Shiva Sadat Mostafavi; Marcello Risitano; Alexis Mavrommatis Purpose This study investigates how gamification embedded in branded apps influences the development of green food consumption values. By examining the mediating roles of perceived Playfulness and perceived...
Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (4): 1725–1742.
Published: 15 January 2024
.../approach The information was obtained from an online survey with a sample of 412 users from a branded app for a commercial weight-loss treatment using body mass index (BMI), self-efficacy, social support and perceived usefulness as variables. Findings Users with higher self-efficacy perceived...
