... customer experience. The aim of this study is to analyse the effect of packaging attributes (protection, convenience, portability and storage, information, sustainability, branding and engagement) on consumer purchase intention of experiential packaging especially designed to provide an extraordinary...

...Hashem Aghazadeh; Elham Beheshti Jazan Abadi; Farzad Zandi Purpose The purpose of the present study is to investigate the antecedents of export performance and branding advantage, as a key type of competitive advantage in export markets among entrepreneurs and managers of agri-food exporters...

... on the elements of longevity, recurrence, location name, brand name, geographic scope, theme, and occasion. Originality/value The study makes an original contribution to the theory and practice by identifying festival forms, styles, functions, and their diversity. A population level examination of food...

... will be more inclined to purchase the product if the green claims are emotional than if they are rational An important motivator of green consumer behavior is the type of packaging claims companies make regarding their products’ “greenness.” Previous research on green claims typically focuses on branding...

...Wilma E. Waterlander; Marita van Kouwen; Ingrid H.M. Steenhuis Purpose – Market trend data show a growing popularity of discount food stores and of cheaper food products as opposed to more expensive leading brands (LB). Unexpectedly little is known about how these economic food choices affect...