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Keywords: Bread market
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (2): 637–653.
Published: 27 October 2025
... Sustainable consumption Bread market Germany Norm activation model Theory of planned behaviour Automation is reshaping German bread culture by replacing artisanal quality with efficiency and convenience. Mass production now prioritises pre-packaged bread, like sliced toast (Statista, 2023...
