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Keywords: Brewery sector
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Journal Articles
Journal:
British Food Journal
British Food Journal (2018) 120 (6): 1280–1294.
Published: 07 June 2018
...Cristina Calvo-Porral; Javier Orosa-González; Felix Blazquez-Lozano Purpose New trends are emerging in the brewery sector; but to date beer consumer segmentations are scarce. In this context, the present study addresses the following questions: “Are beer consumers monolithic or are there different...
