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Keywords: Budget allocation
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Journal Articles
Journal:
British Food Journal
British Food Journal (2013) 116 (1): 80–90.
Published: 20 December 2013
... regression model and a Markov switching autoregressive model is used, that incorporates a retailing demand process to capture a nonlinear structure among promotional budget allocation, and evaluate promotional performance, and optimal promotional frequency within a given time span. Three product categories...
