... that affect the trust a buyer places in a new potential seller. Trust Food industry Business‐to‐business marketing International trade The agro‐food sector is in a period of rapid transition and growth worldwide. Internationalisation and the availability of new technologies are driving forces...

... more efficient in “food miles”. © Emerald Group Publishing Limited 2008 Wines Supermarkets Supplier relations Channel relationships Business‐to‐business marketing New Zealand This issue of the British Food Journal is focusing on relationships, networks...

... and management practices. The core strategic beliefs structuring companies' strategic choices involved the following elements (see also Spender, 1989): Food industry Management strategy Innovation Value added Customer satisfaction Business‐to‐business marketing The importance...

... satisfaction Business‐to‐business marketing Fish (food) Norway Exports Customer satisfaction is perceived as being a key driver of long‐term relationships between suppliers and buyers (Geyskens et al., 1999 ; Woodruff and Flint, 2003), as it is positively related to customer loyalty...