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Keywords: Buyer–supplier relationships
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (2): 864–878.
Published: 28 November 2023
...Maren Busch; Daniel Mühlrath; Christian Herzig Purpose The authors analysed fairness as an antecedent of trust to understand how trust building can be actively managed to facilitate collaboration in buyer–supplier relationships. Design/methodology/approach A case study was employed to buyer...
