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Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (11): 3610–3623.
Published: 30 March 2021
... Price sensitivity Latitude of price gap acceptance Alternative products Private brands Retailers C1 D12 Q18 Prices as informational cues are assessed by means of comparisons (Adaval and Monroe, 2002) based on what Emery (1970) refers to as the standard price, which becomes the so...
