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Keywords: Calorie disconfirmation
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Journal Articles
British Food Journal (2025) 127 (11): 4092–4110.
Published: 14 August 2025
... of perceived healthfulness and to explore the moderating role of unfavorable calorie disconfirmations in this relationship. Design/methodology/approach Data are gathered from 786 to 792 US consumers for studies 1 and 2, respectively. The PROCESS model is used to test the interrelationships among perceived...

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