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Keywords: Choice cues
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Journal Articles
Journal:
British Food Journal
British Food Journal (2017) 119 (4): 830–844.
Published: 03 April 2017
...Johan Bruwer; Polymeros Chrysochou; Isabelle Lesschaeve Purpose The purpose of this paper is to examine the utilisation of product choice cues in a retail environment and the impact of consumer involvement on this utilisation. It further investigates the impact of product knowledge on product...
