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Keywords: Choice experiments (CE)
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Journal Articles
British Food Journal (2015) 117 (3): 1043–1065.
Published: 02 March 2015
... – As a theoretical basis, consumer theory of maximizing utility being an indicator of individual preference was examined through choice experiment (CE) method to measure the WTP for value of safety within the context of health reduced risk (pathogen reduction) of illness. WTP was tested empirically using survey data...

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