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Keywords: Choice-based conjoint analysis
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Journal Articles
Consumer preference and demand for traceable food attributes
Available to Purchase
Journal:
British Food Journal
British Food Journal (2016) 118 (9): 2140–2156.
Published: 05 September 2016
... food safety risks. Design/methodology/approach This research surveyed 1,380 consumers in seven pilot cities that designated by the Chinese Ministry of Commerce for the construction of a meat and vegetable circulation traceability system. A choice-based conjoint analysis and multinomial logit model...
