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Keywords: Claims
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Journal Articles
How consumers value sustainable packaging: an experimental test combining packaging material, claim and price
Available to Purchase
Journal:
British Food Journal
British Food Journal (2024) 126 (9): 3566–3583.
Published: 02 August 2024
...Lotte Hallez; Bram Spruyt; Filip Boen; Tim Smits Purpose This study investigates the combined impact of two packaging cues (i.e. packaging material, recycled content claim) and a price premium on young consumers’ product perceptions and choices. Design/methodology/approach Experimental data...
Includes: Supplementary data
Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (8): 2785–2804.
Published: 01 February 2021
...Angela Tarabella; Andrea Apicella; Sara Tessitore; Maria Francesca Romano Purpose The purpose of this research is to trace the evolution of the claims used for advertising food products in Italian magazines, by analysing the content and structure of the claims, the target audiences...
Journal Articles
Effects of quality claims on willingness to pay for organic food: Evidence from experimental auctions in Croatia
Available to Purchase
Journal:
British Food Journal
British Food Journal (2016) 118 (9): 2218–2233.
Published: 05 September 2016
...Marin Cagalj; Rainer Haas; Ulrich B. Morawetz Purpose Claims about environmental impact, health effects and taste of food products are restricted in the EU. The purpose of this paper is to quantify how much such claims would change the willingness to pay (WTP) for organic products in Croatia...
