.... The “Loyal”, “Attentive to quality composition” and “Territorial brand” clusters were defined in function of CB consumers preferences and described in terms of individuals consumption habits and socio-demographic characteristics. Originality/value The BWS methodology allowed the definition...

... and attempts to cluster them based on their level of wine involvement. The study also explores the characteristics of the customers in each segment, based on wine attributes, information sources, wine consumption, buying behaviour and socio-economic characteristics. To achieve those objectives, this paper...

... at: monia.saidi@agrosupdijon.fr 30 06 2019 24 11 2019 23 12 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Hedonic evaluation Knowledge Red wine Clustering Information effect This paper discusses how the provision...

... factor analysis, the study used two step cluster analysis. Findings The food choice motives were grouped under eight dimensions: ecological, sensory, convenience and availability, health, weight, mood, price and religion motives. Based on the food choice motives, the study identified four dissimilar...