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Journal Articles
Market-oriented product development of novel sustainably sourced seafood product concepts: consumers' preferences for a different kettle of fish cake
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (11): 4072–4102.
Published: 31 December 2021
... and to explore new product concepts for various consumer clusters. Design/methodology/approach This study applied a mixed-method approach including five focus groups with 40 consumers and a single conjoint-based questionnaire administered to 300 seafood consumers in Ireland. The focus groups explored...
