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Keywords: Coffee chain
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Journal Articles
Journal:
British Food Journal
British Food Journal (2023) 125 (9): 3113–3126.
Published: 28 February 2023
... quality. Value for money, quality of products and service quality are the top three variables affecting the customers and have rated Starbucks better than Barista on these parameters. The happiness level of the same customers who have visited both the coffee chains is more with Starbucks compared...
