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Keywords: Coffee in capsules
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Journal Articles
Coffee in capsules consumers’ behaviour: a quantitative study on attributes, consequences and values
Available to PurchaseAlessandro Silva de Oliveira, Gustavo Quiroga Souki, Rodrigo Marçal Gandia, Luiz Henrique de Barros Vilas Boas
Journal:
British Food Journal
British Food Journal (2020) 123 (1): 191–208.
Published: 03 July 2020
...Alessandro Silva de Oliveira; Gustavo Quiroga Souki; Rodrigo Marçal Gandia; Luiz Henrique de Barros Vilas Boas Purpose Coffee in capsules consumers’ behaviour depends not only on the products’ attributes, but also the consequences perceived by them and the alignment with their values. This paper...
