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Keywords: Cognitive and affective place identity
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (3): 1083–1098.
Published: 24 November 2023
... in PAT and SIT to predict PP and RI. Design/methodology/approach A total of 648 coffee shop customers participated in an online survey, and their data were analyzed through structural equation modeling. Findings The results indicated that cognitive and affective place identity (PI) directly...
