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Keywords: Cola-flavored drinks
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Journal Articles
Journal:
British Food Journal
British Food Journal 1–16.
Published: 17 July 2026
...Daria Semenova; Sofya Kulikova; Mariia Molodchik; Anna Radygina Purpose This study investigates how consumer attitudes, specifically health interest and sweet cravings, affect willingness to pay (WTP) for hedonic products, using cola-flavored drinks as a case. The research explores whether...
