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Keywords: Collaborative business system
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (13): 16–30.
Published: 11 December 2025
...Cecilia Pasquinelli; Letizia Saviano Purpose This research advances the conceptualisation of sustainable craft beer branding as network brand identity building, framing the symbolic and narrative function of collaborative business systems. Design/methodology/approach A revelatory case study...
