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Keywords: Color intensity
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Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (6): 2152–2169.
Published: 27 January 2021
... brown sauces, the final model revealed a positive effect of sauce color intensity on saltiness expectation, a positive impact of saltiness expectation on emotion and a positive impact of emotion on purchase intention with statistically indifferent factor loadings. Hence, both the medium and dark brown...
