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Keywords: Commodity food products
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Journal Articles
Purchase of branded commodity food products: empirical evidence from India
Available to Purchase
Journal:
British Food Journal
British Food Journal (2013) 115 (9): 1255–1280.
Published: 02 September 2013
...Lalit Mohan Kathuria; Paramjeet Gill Purpose – The study was conducted with the aim of understanding brand awareness among consumers and analyzing the attitude of consumers towards selected branded commodity food products. An attempt was also made to examine the factors influencing the purchase...
