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Keywords: Communicative ecology theory
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Journal Articles
Journal:
British Food Journal
British Food Journal (2022) 124 (12): 4718–4735.
Published: 22 February 2022
... to convert social media data into meaningful knowledge about public perception of food waste. This paper contributes to food waste literature by revealing people's awareness of pumpkin waste during Halloween using social media analytics. Norm activation model and communicative ecology theory are used...
