...Margarita Cruz; Nikolaus Beck Purpose The purpose of this paper is to show how authenticity limits businesses' responses to competition in the food and beverage industry. Design/methodology/approach This paper focuses on a unique dataset of over 300 breweries and more than 1.300 beer drinkers...

...Tabassum Ali; Aftab Alam; Jabir Ali Purpose – The purpose of this paper is to analyze the market structure and level of competition in health and wellness food products by type, category, prime positioning and distribution networks in India. Design/methodology/approach – The study...

... the sources of competitive advantage on the domestic market and abroad; and to distinguish the most popular development directions. Design/methodology/approach The paper is based on the author's research study. A postal questionnaire survey was conducted among 780 food‐processing companies located...

... development model, marketing strategy, and competitive position. Design/methodology/approach The paper is based on the authors' own case study. They gathered the necessary information from company documents, both published and unpublished, as well as a series of in‐depth interviews with representatives...

... Globalization Competition Marketing management Marketing The “Virgin Group of Companies” was created in 1970. Richard Branson, the founding member, began his career with the creation of the Virgin Mail Order company. This was just the beginning. Since then The Virgin Group has not stopped launching...

...Janek Ratnatunga Reports the findings of a study conducted to explain the recent poor performances of the Australian food‐processing industry, by historically analysing the structural determinants and intensity of competition that prevailed in the early 1980s. Covers the period 1979 to 1985...