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Keywords: Complaining
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Journal Articles
Different shades of displeasure: When fear and anger lead to opposite consumer responses to GM foods
Journal:
British Food Journal
British Food Journal (2017) 119 (12): 2740–2752.
Published: 04 December 2017
... Fear Consumer acceptance Complaining Readiness to use H4. Anger will more strongly increase consumers’ intention to make complaints about GM foods than fear. Aino-Maria Immonen can be contacted at: aino.m.immonen@gmail.com 22 08 2016 14 03 2017 16 03 2017...
