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Keywords: Concept testing
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Journal Articles
Journal:
British Food Journal
British Food Journal (1988) 90 (4): 166–171.
Published: 01 April 1988
...Alison Chapman Concept development, evaluation and testing in the new (food) product development situation are reviewed. An analysis is made of why, how and when to concept test, based on previous authors' work and various pre‐product launch situations. Emphasis is made of concept testing's...
