...Diego Rinallo; Valentina Pitardi Purpose The purpose of this paper is to investigate how open, mediatised conflict in geographical indications (GIs) can provide the basis for differentiation strategies for heritage producers based on both functional and symbolic benefits. Design/methodology...

... for “reality” by amateur audiences. This leads to a situation in the restaurant where differing views of the world of catering and the ownership of “expertise” about that world leads to conflict between patron and customer. Furthermore, this conflict is increasingly expressed by both groups, as a result...