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Keywords: Conformity
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Journal Articles
Non-vegan consumers buying vegan food: the moderating role of conformity
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (1): 14–30.
Published: 23 June 2021
... influence the purchase of vegan food. Within this context, the paper investigates the moderating role of conformity in enticing consumers to buy vegan food products, together with the main traditional consumers' concerns influencing their attitude towards vegan food. The study also considers the role...
